4 Criteria for New Products and Efforts

I’ve decided there needs to be a framework from which I decide what’s a “good” self-improvement, and what is a “bad,” more damaging effort that’s a no-win situation.

Particularly in the arena of anti-aging, I see many things targeting our fears about aging and the ravages of time.  Fear-based buying and endeavors are absolutely not winning situations for any of us, and I think I have to create a set of rules for my journey.

That said, I’m just jotting down some quick truths that I hope will guide me, and I hope to refine this thinking over the next few months.


Realistically, as much as I’d like to live a whole and spiritual life in which I don’t care about how I look or how time passes me by… I’m just too vain and human to allow that kind of wisdom to prevail.

Not yet.

I know very good and well that my “wellness” efforts have ulterior motives.  I want to look better, feel better, remain young and fit as much as I can.  So… how to get the ego under control and let reason rule my decisions?


Here are my instinctive thoughts on protecting myself from things that will fail and disappoint me:

  • I must evaluate each new purchase or effort with a simple question, “Is this ego-driven, or spirit-driven?”  I won’t always choose things that are spirit-driven, but at least I’ll be facing the truth about why I want to try it.

  • I must ask myself, “If this works, what will the reward be?”

  • Also, “If this fails, what will the consequence be?”

  • Is my desire to “correct” this beauty or health flaw driven by ego or love for myself?

That’s just a really quick assessment of some things I have failed to ask myself in the past, and a resolution I’m making today to avoid a never-ending cycle of trying diet yo-yo situations, snake oil beauty remedies, and quick-fix products for physical wellness.

Doing the work should nourish the soul and always represent progress, not an unattainable goal that will lead to disappointment and a sense of failure.

Author: Anne Beck

Anne Beck is a real estate agent, artist, designer, mother, wife and creator of an abundant life in New Orleans. This blog is the manifestation of her life as a writer, recovering alcoholic and self-improvement junkie, shared now as her journey continues into pursuits of gratitude and joy.